Hi there,
Couple of weeks ago, I discovered a good & unique brand that has a nice designed website, unique USP & business model, interesting offer, and of course a beautiful blog content.
They are: Nesswell
Their website: nesswell.com
That’s why in this article, we’ll talk about 2 blog content and its structure that gain a high amount of organic traffic from the search engines (we’ve checked it using semrush). So without further ado, here we go:
1st Blog Content: The 5 Best Recovery Sandals of 2023
Let’s start with the content structure that they put on this blog: https://nesswell.com/best-recovery-sandals/
For this type of content we usually called it Listicles (articles that are written in a list-based format). But to our knowledge, Ness Well team take it to the next level, here’s how:
Let’s start with the beginning:
(1) We got the blog category at the top.
(2) What I like about their title: (a) They insert 2023, which gives context of recency, meaning that this article is fresh and updated, (b) They give a number of items that they will review/recommend in this article.
(3) Followed by featured image & author’s name.
This blog is then followed by some disclaimer, list of content on the right side to ease the navigation, and some introduction paragraphs. Another list of products is also shown as part of navigation as well.
Then comes the interesting part, where they showed the product recommendation. This is my favorite part since it consists of a box containing the product image itself, and a CTA button for an ecommerce & brand website. Every box is then followed by the USP of the product, and some product shortcoming or they called “things to consider” to balance the positive feature.
Every item then finished with sentences that describe in detail the product.
This then happens on repeat, up to 5 products, as seen on the screenshot below.
With the same format: (1) product image & CTA box, (2) USP & Product shortcoming, and (3) Description.
The short definition of the recovery sandals goes after the product recommendation section.
Next, they explained the testing process before making the recommendations. This is useful to insert credibility in this recommendation blog.
Before finishing this article, they add a couple features of recovery sandals to consider.
Finally there is the last recommendation on the bottom of the article, which describes the other recovery sandals to consider.
2nd Blog Content: The Healthiest Chain Restaurants in the US of 2023
For the second blog, we will deconstruct this one: https://nesswell.com/healthiest-chain-restaurants-united-states/
Starting with title & featured image just like the 1st blog content, which looks like a template for all the blog content of Nesswell.
Then they explain the methodology on how to find the healthiest chain restaurants in the U.S.
Explaining the important factor is the must for this kind of article.
Now is the time to start giving the core of this content, which are the recommendations.
They divide the healthiest chain restaurant into 2 kind: (1) Definitely Healthy, AND (2) Healthy (if you know what to order).
Each restaurant recommendation consist of: (a) food pictures as the highlight, (b) description of this restaurant, the products & the USP, (c) finally the CTA Button to each restaurant menu (which is very helpful for user).
This then on repeat up to 11 restaurant for a definitely healthy category.
Followed by 2nd category, which is Healthy (if you know what to order). This category consists of 7 restaurant using the same format to explain it.
On the bottom of the article, there is a promotional banner to encourage the reader to discover the Ness Card. If the reader click on the “Learn More” button, they will redirect to the homepage (https://nesswell.com/).
That’s it for now. Hope it’s useful.
Cheers.
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