Hi, Good Day.
Hope you are well.
Nowadays there are a couple of brands that stand out at TikTok, and one of it is Stanley.
Stanley is a 100 years old brand, founded in 1913, and their main products are drinkware like quenchers, water bottles, and tumblers.
I can’t refuse to deep dive into each of their best TikTok videos. That’s why here’s my observation result on the top 10 Stanley brands based on the most likes, or at least more than 100k views. Also with 3 Instagram posts with the most unique content as well.
Husband Doesn’t Need a Stanley
So this one is a gem, with 450k views to date, this video shows us the husband that says he doesn’t need a Stanley, but ended up asking to sip from Stanley that belongs to his wife many times. In total there are 4 situations in the frame (living room, dining room, outside, bed room).
Monday to Sunday
This 10 seconds video basically tries to emphasize that you can use Stanley to carry any type of beverage, from Monday to Sunday. Whether it’s a hot or cold beverage, hot coffee, ice water, ice soda, wine, tea, or even ice cream, Stanley quencher can cover it all.
Matching Color
6 seconds in frame, showing us matching color for the dress and the bottle, while also showing us the clip feature. The caption also does good, starting with the rhyme (twist, clip and sip), ending with a call to action to purchase using the link in the profile.
Not Twins, Sisters
Okay, this one is cool. Basically trying to mimic the background music trends of “Not Twins, Sisters” – Sherice Banton, by putting 2 white Stanley quencher & tumbler side by side to make it like a twin.
Ice Cream Hack
During Summer, people would love to have some ice cream, and this is exactly it. This short content shows us an out of the world way to use Stanley quencher to eat some ice cream in style. With some spilling that seems to happen not intentionally.
Some top notch captions as well: “Keeping ice cream chill is our other super power. 🍨”, indicating this hacks is just one of many.
Collaboration with Lainey Wilson
On the 1st short video, it’s only 6 seconds to tease the audience about their upcoming collaboration with someone on July 11th. With only the clue of this person carrying her own country hat and bell bottoms, then later picking up a Stanley quencher from the ground.
On the 2nd short video later, which is 16 seconds in duration, they are announcing that the superstar that they will collaborate with turns out to be Lainey Wilson. And their product collaboration is written well in their caption “Quencher H2.0 Tumbler in a juicy pink hue paired with fresh green details reminiscent of watermelon”.
Another watermelon moonshine campaign. This time promoting the blog related to the exclusive Q&A with Lainey Wilson. The video shows a lime getting sliced and squeezed to a Stanley quencher.
Lavender Haze
Promoting a new quencher new color variant (lavender) using the new hits: “Lavender Haze of Taylor Swift” as the music background. What do we like about this video? The relevancy is on the top level. Color = Lavender ; Background music = Lavender Haze. 👍👍
Big Size Launch
First tiktok video is used to throw out a teaser of their new tumblr, which has something to do with the unique size of it, and that’s why they use the tumbler miniature to put a contrast of the size.
Second video is when they finally revealed the new tumbler which is a 64 oz Flowstate Tumbler, also on the caption, they call out to shop using the link on the profile.
Instagram: National Dog Day
Celebrating the national dog day, they curate all the Stanley user photos of their dog and the quencher/tumbler. The effort to come up with this idea with the help of the community of Stanley user is admirable.
Instagram: Matching Color
They are promoting their new collaboration with Hearth & Hand. What we like here is their matching color for the quencher & classic bottles, with the beautiful background.
Instagram: Barbie Trend
Last but not least, why not jumping into the bandwagon with the barbie trend while also insert the 2 color of the quencher there.
That’s enough Stanley for today.
Hope it’s insightful. Cheers.
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